2024 has been a promising year for Immersive Technologies. From interesting use cases to the launch of new headsets, AR, VR, and MR have had a transformative impact across industries by changing how people interact with digital spaces. This has made them an important part of how businesses function and grow.
This year witnessed exciting developments like the release of Apple Vision Pro, announcement of Orion AR Glasses by Meta, Brelyon’s Ultra Reality Desktop Monitor, launch of immersive promotional campaigns by multiple brands, and much more.
Looking ahead to 2025, the possibilities for Immersive Technology are bigger and brighter. According to a report by Fortune Business Insights , the market for AR, VR, and MR will be worth a whopping $1706.96 billion in 2032, with an impressive annual growth rate of 32.1%. Amidst the high demand and value-addition capabilities, we delve into the Immersive Technology Trends that will shape the upcoming year.
Augmented Reality, Virtual Reality, and Mixed Reality play a valuable role in heads-up displays (HUDs) and Advanced Driver-Assistance Systems (ADAS), where vehicle manufacturers harness their potential for infotainment and road safety.
Apart from that, AR VR in Automotive Industry is proving to be handy in predictive maintenance, for ensuring the upkeep of vehicle components. This helps manufacturers to prevent unexpected downtime and reduce repair costs.
Workforce training is another aspect that AR, VR, and MR are transforming. Technicians are experiencing the benefits of Immersive Learning in troubleshooting and repairing parts of complex vehicles by receiving step-by-step instructions.
For instance, Ford Motor Company, a global automobile manufacturer is using AR goggles into its training program for offering written instructions along with on-screen 3D models to improve muscle memory amongst plant workers.
Immersive Technology Trends in 2025 will be incomplete without mentioning its massive effect on the healthcare industry. Virtual Reality Surgical Simulations are helpful for practitioners while they perform complex procedures on patients.
It overcomes the limitations of conventional healthcare practices by providing unprecedented accuracy, reducing surgical complications, and decreasing clinic and hospital operating costs. The future of AR VR in Healthcare Industry lies in 3D Visualization, Patient Education, Medical Simulations, and the ability of Immersive Technologies to offer real-time visual guidance.
Robotic surgeries done in Chile using 3D Visualization and Augmented Reality powered by Meta Quest 3 headsets are a huge leap forward in surgical speed, patient outcomes, and healthcare practices.
AR, VR, and MR are making manufacturing no longer cumbersome. Immersive Tech is helping production firms simplify prototyping, enhance workers’ skills while handling heavy machinery, and streamline the process of factory floor planning. Besides that, Mixed Reality Solutions are being utilized for collision avoidance, managing assembly lines, and quality audits in engine plants.
Companies like Permco are using VR for streamlining their training programs. Workers can scan existing parts in a 3D environment while going through the assembly line process. Haptic gloves have also resulted in shortening the learning curve, building worker competency, and time savings.
In 2025,AR VR in Manufacturing Industry will experience trends like vision picking, virtual prototypes, simulated training programs and heavy equipment training for factory workforce. At Novac Immerz, we keep up with the fast-paced manufacturing world with our dynamic Virtual Reality Solutions.
Some of the hottest trends in the Retail Industry for 2025 are AR Kiosks, Smart Mirrors, Phygital Marketing Campaigns, 3D Modelling, Virtual Showrooms, and Virtual Try-Ons. Retailers and brands are upping their game by using digital overlays to attract customers to their products.
At Novac Immerz, we consider retailers' needs in creating personalized shopping experiences with high importance for customer engagement. Likewise, our solutions for AR VR in Retail Industry include Virtual Try-Ons, Product Visualization, Interactive Displays, and Training Simulations.
Some notable developments of Immersive Tech in Real Estate are Pre-Construction Visualization, Virtual Property Tours, 3D Rendering of Floor Plans, and Augmented Reality Walkthroughs.
Realtors and developers are following a tech-driven approach to Real Estate for influencing decisions like home buying and property showcase. In 2025, property developers are expected to move from the “Touch and Feel” aspect by showing high interest in geospatial mapping, real-time data analytics, 360-degree views, and 3D models. This year will be crucial for accelerating the deployment of AR VR in Real Estate Industry.
Businesses need digital upgradation to stand out in the competitive market. Novac Immerz equips organizations across industries to make their operations more effective with our tailormade immersive solutions.
Utilize our range of Augmented Reality Solutions pertaining to Product Visualization, Workforce Training, Design and Prototyping, Augmented Classrooms, Showroom Walkthroughs, Diagnostic Imaging, Property Showcases, and much more.
Virtual Reality Solutions for different purposes like Training Simulations, Surgical Planning, Assembly and Maintenance, Quality Control, Immersive Showrooms, and Try-Ons.
Novac Immerz harnesses the potential of MR for purposes like remote assistance, on-the-job training, self guidance etc. Our Mixed Reality Solutions are powered by various use-cases and empower businesses to experience an unparalleled level of realism in their daily operations.
We utilize our vast expertise in AR,VR, and MR to create compelling experiences and enable organizations to gain traction by pioneering the use of immersive technologies. Our Extended Reality Solutions cover various aspects like workforce training, remote collaboration, and customer engagement.
From iconic monuments to popular landmarks, get the best immersive experiences with our 3D Walkthrough Services. Flaunt your products and services to your target audience through virtual tours powered by interactive presentations.
Novac Immerz spearheads the creation of virtual worlds and shared virtual spaces with our range of Metaverse Development Services. Our expertise includes creation of Metaverse Applications, Metaverse Marketplaces, and Decentralized Platforms.
Apart from the above-mentioned services, we also offer WebXR Solutions, Immersive Digital Twins, Virtual Events, Virtual Meetings, and much more. This will help businesses to advance ahead by harnessing immersive technologies to the fullest extent.
Immersive Tech has redefined the potential of several industries and will continue to do so in 2025. As per International Data Corporation (IDC), Global AR/VR headset shipments rose by 12.8% in Q3 2024 , indicating encouraging signs for the adoption of immersive technologies. In the coming year, AR, VR, and MR will enter everyday lives and offer many avenues for businesses to enhance their operations.
As a leading AR VR Development Company , Novac Immerz is the right partner for spurring your adoption of Immersive Technologies through our wide range of industry-specific solutions. Want to experience our work in action and learn how we deliver value in the digital world? Book a Demo of our Immersive Solutions and gear up for the next era.
Pradeep, Vice President
Having ignited minds in the golden age of eLearning transformed myself into a forerunner in the Metaverse's uncharted territory. From the democratizing power of eLearning to the boundless frontiers of the Metaverse, I have donned many hats – inspiring trainer, a meticulous designer, a savvy marketer, and an ingenious builder. Not long ago, with a developer's spirit, introduced and brought AR/VR business (Immerz) to life at Novac. Now, I lead a team of innovators, wielding the magic of Augmented and Virtual Reality to craft solutions that not only solve business challenges but redefine the very fabric of how we interact with the virtual worlds.
AR, VR, and MR are no longer emerging buzzwords but are changing how business is done. Hence, 2025 will be an important year for Immersive Technologies as they make significant inroads across industries. Advancements in spatial computing and virtual worlds will boost their adoption and bring them to the forefront.
Some of the leading industries adopting AR, VR, and MR are Manufacturing, Healthcare, Retail, Automotive, and Construction. Besides that, sectors like Banking and Financial Services, Oil and Gas, and Education are also embracing the usage of Immersive Technologies.
From workforce training to design reviews, AR, VR, and MR are making a major impact on business processes. Firms are fundamentally changing the way of working and gaining a competitive edge by integrating immersive technologies in their daily operations. Digital environments are easy to use and scalable, transform customer experiences, and pivot businesses towards high growth.
5G boosts connectivity, enforces real-time collaboration, and helps brands deliver magical experiences with high speed to their target audience. AR, VR, and MR have the power to invoke emotions, tell innovative stories, and create unforgettable moments that customers cherish. The adoption of 5G technology will also determine the affordability and accessibility of immersive technologies.
AI and the advancement of Immersive Technologies will go hand-in-hand. Offering personalized experiences and adapting to new forms of customer engagement will be the key for businesses as they navigate the age of AI.
Businesses can take steps to navigate the Immersive Technology Trends in 2025 by assessing their readiness and determining the advantages arising from use cases. It's the right time to invest in immersive devices and solutions, as the benefits outweigh the costs. Firms must devote focus to digital transformation and 3D worlds to stay a step ahead.
Apart from privacy and security concerns, businesses must also take into account factors like investment, the need for customized applications, and technical feasibility before adopting AR, VR, and MR. Aspects like business efficiency, operational stability, and cyber issues should be considered too.
